The number of Australians intending to buy a new car in the next four years is 2,225,000. This is up on the February 2010 figure of 2,164,000 and represents the highest figure seen since July 2008 (2,330,000).


Source: Roy Morgan Single Source (Australia); January 2002 - March 2010.
Base: Australians aged 14+ n=456,310 (average monthly sample n=4,609).
* Long Term Average = January 2002 — March 2010.
Short term = intention to buy new car in next 12 months, Long Term = Intention to buy new car in next four years.


Norman Morris, Industry Communications Director, Roy Morgan Research, says:

"These figures paint a highly positive picture for the automotive industry, particularly when viewed alongside the Roy Morgan Consumer Confidence Rating, which has throughout 2010 consistently sat at pre ‘Global Financial Crisis’ levels — now at 124.4 for April 10/11, 2010.

“Short and longer term New Car Buying Intention figures returned to pre ‘Global Financial Crisis’ levels, recording the strongest figures since August 2008 and July 2008 respectively.

“The gains were strongest in NSW, Victoria and Queensland and also among Professionals/ Managers.

“Gains were also strong among most Luxury Brands, with BMW, Audi and Mercedes Benz each recording their highest figures since 2008.

“We will closely watch the April 2010 figure which will show the impact, if any, of the latest interest rate increase.

“The complete Roy Morgan Automotive Leading Indicators Report, which is now available for purchase, delivers detailed coverage of the health of the Australian automotive market.”

Click here to purchase detailed profiles of Intending New Car Buyers or the Roy Morgan Automotive Leading Indicators Report.

The Roy Morgan Automotive Leading Indicators Report provides an understanding of those people who are intending to buy a new vehicle and outlines whether they are going to purchase new or used and which brands and segments they are intending to purchase.


For more details contact:

info@roymorganonlinestore.com