The number of Australians intending to buy a new car in the next four years is 2,164,000. This is up on the January 2010 figure of 2,113,000 and at a five month high.


Source: Roy Morgan Single Source (Australia); January 2002 - February 2010
Base: Australians aged 14+ n=451,878 (Average monthly sample n=4,611).


Ben Pilkington Account Services Director - Automotive, Roy Morgan Research, says:

"These figures show a healthy lift in longer term new car buying intention, which recorded the healthiest figure seen since September 2009.

“However, it is of concern to note intention to buy a new car in the next twelve months has fallen to the lowest point since July 2009.

“The decline was driven by those aged 35-49 (of which 56% are paying off their home) and those aged 50-64 (of which 31% are paying off their home), suggesting these two key age groups are feeling the pressure of rising interest rates.

“The complete Roy Morgan Automotive Leading Indicators Report, which is now available for purchase, delivers detailed coverage of the health of the Australian automotive market.”
 

Click here to purchase detailed profiles of Intending New Car Buyers or the Roy Morgan Automotive Leading Indicators Report.

The Roy Morgan Automotive Leading Indicators Report provides an understanding of those people who are intending to buy a new vehicle and outlines whether they are going to purchase new or used and which brands and segments they are intending to purchase.

For more details contact:

info@roymorganonlinestore.com