Hotel chains that lagged behind on customer satisfaction of ‘very’ or ‘fairly’ satisfied patrons included Ibis (72.5%), Budget (72.2%), Comfort (69.2%), Chifley (69.1%) and clearly last, Formule 1 (48.1%).
Top 5 Hotels/Resorts Satisfaction by Patrons, March 2009 — February 2010
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Source: Roy Morgan Research Holiday Tracking Survey. March 2009 — February 2010, n=18,804.
Total stayed at a hotel or resort in last 12 months, n=7,723.
Jane Ianniello, Roy Morgan Research International Director of Tourism, Travel & Leisure, says:
“Roy Morgan Single Source shows that premium hotel and resort brands have lower patronage levels but receive the highest satisfaction ratings. Patronage of premium hotels and resorts is higher amongst business travellers than holiday and leisure travellers.”
Click here to purchase the complete December 2009 Quarterly Hotels and Resorts Customer Satisfaction Report.
This report covers 27 hotel brands and is a vital tool for any business associated with the Travel and Tourism industry. This report provides information on both patronage levels as well as overall satisfaction with last stay at a hotel. It enables a hotel or resort chain to compare their overall performance with their competitors as well as tracking their performance over time.
Also available in the Roy Morgan Online Store are an extensive range of Travel and Tourism Reports or detailed profiles of Travel Booking Methods and travel website visitors.
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