Australians are now spending an average 51.20 hours per week (51 hrs 12 mins) consuming television, internet, radio, magazines and newspapers each week - up just over 15 minutes from the 12 months to December 2004 (but down by 15 minutes on media consumption in January to December 2008).

The largest proportion of Australians’ media time is still spent watching TV (21.15 hours per week, i.e. 21 hrs 9 mins).  92.8% of all Australians 14+ watch commercial TV on a normal weekday, and 20.0% have watched Pay TV in the last 7 days.

On average, Australians spent 13.32 hours a week (13 hrs 19 mins) listening to radio in 2009, down 49 minutes per week year on year (0.82 hours). Significantly less time than they spent in January to December 2004 when the average Australian spent 16.19 hours per week (16 hrs 11mins) with that medium.

80.6% of Australians are magazine readers but overall spend slightly less time with them than they did 12 months ago (down 0.07hours YOY, i.e. 4 mins), reflective of the 5 year trend (down 0.27 hours 2004 to 2009, or 16 mins).

In 2009, an average of 3.12 hours a week (3 hrs 6 mins) was spent with newspapers by Australians, down 0.18 hours per week (just under 11 mins) in comparison to 2008. Despite this 74.4% of all Australians 14+ continue to read newspapers.

Unlike other mediums the internet continues to grow, both in penetration — 76.1% of all Australians now access the internet at least monthly, and in share of media hours — Australians spend on average 11.95 hours (11 hrs 57 mins) with the internet per week. In the 12 months to December 2009 the average time spent online per week increased by 1.22 hours per week (1hr 13 mins). In the 5 years from 2004 time spent with the internet per week has increased by 4.89 hours per week (4 hrs 53 mins).

These are the latest findings from Roy Morgan Single Source data, based on 51,874 interviews in the 12 months to December 2009.

 

William Burlace says:

“Australians’ aren’t spending much more time per week with media than they were five years ago, but it appears that the Internet is being substituted for more traditional media.”

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These profiles provide an understanding of the target profile, in terms of demographics, attitudes, activities and media usage in Australia.


Click here to purchase Roy Morgan Time Spent with Media Products

These tables show the time spent with different types of media by men, women, different age groups, states, age by sex, socio economic status, heavy, medium, light and no internet usage. This report includes heavy internet users by age group and time spent with the different media.


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