Australian Businesses that own, rent or lease a Tablet Computer
Source: Roy Morgan Business Survey (Australia): April 2011 - March 2012. Sample: Australian Businesses. n=8,898.
The Roy Morgan Business Survey also shows that the larger the business (in terms of number of employees), the more likely they are to have a tablet computer. For example, nearly half (46%) of all large businesses (with 200 employees or more) have a tablet computer, compared to only 12% of Micro-businesses (with less than 5 employees).
Andrew Braun, Industry Director - Mobile, Internet and Technology, Roy Morgan Research, says:
“While the current Tablet Computer market is being led by the Apple iPad (iOS), Google with their open-source software platform, Android and Microsoft with its recently launched Mobile Windows operating system (and new tablet “Surface”) could emerge as big winners in the business market.
“Many businesses today rely on Microsoft’s operating system (Windows) and software services (such as Word, Excel and Outlook). This positions Microsoft well, should they be able to leverage this customer base into the emerging Tablet Computer space.”
For more information on Australian Businesses purchase our latest detailed Roy Morgan Business Reports including profiles of businesses by industry, size, years in operation, telecommunications consumption, the media habits of business decision makers and more.
Click here to browse thousands of accurate, insightful quantitative Roy Morgan research reports and profiles ready to download now.
For more details contact: