Best Western most visited, Intercontinental most satisfied

25/09/2009
According to Roy Morgan Research’s Hotels & Resorts Monitor, Best Western brand is the most visited hotel/resort by Australians for the year ended June 2009. 18.7% (1.393 million) of those who have visited a hotel or resort in the last 12 months have stayed at Best Western. Novotel and Holiday Inn are second and third respectively, with approximately half the clientele of Best Western. Premium hotel/resort brand Crowne Plaza comes in fourth, with the more basic brand Country Comfort at fifth.
 



Premium or luxury branded hotels/resorts dominate in terms of highest satisfaction, with Intercontinental having the highest percentage of visitors in the last 12 months who were satisfied with their last stay at the resort (91.7%).

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