During the same period ninemsn was visited by 8.745 million Australians 14+ in an average 4 weeks (up 933,000 since June 2008), Telstra/Bigpond was visited by 5.311 million Australians (up 523,000), Fairfax digital 4.435 million (up 768,000) and the news.com.au portal 4.434 million (down 1.048 million year on year).
The most popular “News” site was ‘ninemsn news’, visited by 1.401 million Australians (up 174,000) in an average 4 weeks. This was followed by the Sydney Morning Herald website ‘smh.com.au’ with 1.218 million (up 122,000), ‘abc.net.au/news’ with 1.163 million visitors (up 153,000) and ‘news.com.au’ (News) with 975,000 (up 116,000).
The most popular “Business and Finance” site was ‘asx.com.au’, visited by 541,000 Australians (up 101,000) in an average 4 weeks.
Other sites of very high visitation in the 12 months to June 2009 were Google Maps, visited by 4.975 million Australians (up 2.348 million), ebay, visited by 4.620 million Australians (up 241,000), and Facebook, visited by 4.506 million Australians (up 2.374 million) in an average 4 weeks.
Biggest drop in numbers of visitors was MySpace down by 133,000 visitors in the 12 months to June 2009, from the 12 months to June 2008 (now averaging 1.481 million visitors).
Michele Levine, Roy Morgan CEO says:
“Google continues to be the most visited Search Engine website by Australians. More than two-thirds of Australians aged 14+ have visited Google in the past 4 weeks, well ahead of any competitor.
“Growth in visits to Internet sites continues to be strong for most sites.”
|
July 2007 to June 2008
|
July 2008 to June 2009
|
|
|
PORTALS / SEARCH SITES
VISITED IN THE LAST 4 WEEKS
|
Population 14+
%
|
Visitation
('000)
|
Population 14+
%
|
Visitation
('000)
|
Gain/Loss
|
|
Google Search
|
63.0%
|
10,864
|
69.0%
|
12,118
|
6.0%
|
1,254
|
|
ninemsn (incl hotmail & messenger)
|
45.3%
|
7,812
|
49.8%
|
8,745
|
4.5%
|
933
|
|
Sensis.com.au (Portal)
|
31.3%
|
5,395
|
32.5%
|
5,701
|
1.2%
|
306
|
|
Telstra/Bigpond
|
27.8%
|
4,788
|
30.2%
|
5,311
|
2.4%
|
523
|
|
Fairfax Digital
|
21.3%
|
3,667
|
25.3%
|
4,435
|
4.0%
|
768
|
|
news.com.au (Portal)
|
19.5%
|
3,355
|
25.2%
|
4,434
|
5.7%
|
1,079
|
|
Yahoo!7
|
23.3%
|
4,009
|
24.7%
|
4,340
|
1.4%
|
331
|
|
wikipedia.org
|
14.2%
|
2,455
|
16.3%
|
2,871
|
2.1%
|
416
|
|
Windows Live (ninemsn) Search
|
9.9%
|
1,705
|
10.3%
|
1,801
|
0.4%
|
96
|
|
Yahoo!7 Search
|
8.5%
|
1,468
|
8.3%
|
1,458
|
-0.2%
|
-10
|
|
Optus MyZoo
|
6.9%
|
1,196
|
8.0%
|
1,408
|
1.1%
|
212
|
|
AOL Australia
|
-
|
-
|
1.3%
|
224
|
1.3%
|
224
|
|
|
July 2007 to June 2008
|
July 2008 to June 2009
|
|
|
BUSINESS AND FINANCE SITES
VISITED IN THE LAST 4 WEEKS
|
Population 14+
%
|
Visitation
('000)
|
Population 14+
%
|
Visitation
('000)
|
Gain/Loss
|
|
ASX.com.au
|
2.6%
|
440
|
3.1%
|
541
|
0.5%
|
101
|
|
smh.com.au/Business
|
1.1%
|
193
|
1.3%
|
226
|
0.2%
|
33
|
|
news.com.au/Business
|
0.6%
|
107
|
1.3%
|
223
|
0.7%
|
116
|
|
ninemsn Money
|
0.5%
|
95
|
1.0%
|
173
|
0.5%
|
78
|
|
theage.com.au/Business
|
0.6%
|
109
|
0.9%
|
160
|
0.3%
|
51
|
|
afr.com (Financial Review)
|
0.8%
|
141
|
0.8%
|
146
|
0.0%
|
5
|
|
news.com.au/Money
|
-
|
-
|
0.8%
|
145
|
n/a
|
n/a
|
|
Yahoo!7 Finance/Money Matters
|
0.5%
|
89
|
0.7%
|
130
|
0.2%
|
41
|
|
Eureka report (from Oct07)
|
0.3%
|
46
|
0.4%
|
66
|
0.1%
|
20
|
|
BusinessSpectator.com.au
|
-
|
-
|
0.3%
|
61
|
n/a
|
n/a
|
|
tradingroom.com.au
|
0.4%
|
65
|
0.2%
|
41
|
-0.2%
|
-24
|
|
moneymanager.com.au
|
0.2%
|
31
|
0.2%
|
37
|
0.0%
|
6
|
|
afr smartinvestor
|
0.2%
|
31
|
0.2%
|
31
|
0.0%
|
0
|
|
TOTAL Visitors in the last 4 Weeks
- Listed Business and Finance Sites
|
5.6%
|
962
|
7.1%
|
1251
|
1.5%
|
289
|
|
|
July 2007 to June 2008
|
July 2008 to June 2009
|
|
|
NEWS & NEWSPAPERS SITES
VISITED IN THE LAST 4 WEEKS
|
Population 14+
%
|
Visitation
('000)
|
Population 14+
%
|
Visitation
('000)
|
Gain/Loss
|
|
ninemsn news
|
7.1%
|
1227
|
8.0%
|
1401
|
0.9%
|
174
|
|
smh.com.au (Sydney Morning Herald)
|
6.4%
|
1096
|
6.9%
|
1218
|
0.5%
|
122
|
|
abc.net.au/news
|
5.9%
|
1010
|
6.6%
|
1163
|
0.7%
|
153
|
|
news.com.au
|
5.0%
|
859
|
5.6%
|
975
|
0.6%
|
116
|
|
theage.com.au
|
4.8%
|
824
|
5.2%
|
915
|
0.4%
|
91
|
|
Google News
|
3.6%
|
619
|
5.0%
|
878
|
1.4%
|
259
|
|
heraldsun.com.au
|
3.3%
|
560
|
4.1%
|
725
|
0.8%
|
165
|
|
theaustralian.com.au
|
3.1%
|
540
|
3.7%
|
650
|
0.6%
|
110
|
|
Yahoo!7 News
|
2.9%
|
496
|
3.6%
|
630
|
0.7%
|
134
|
|
BigPond News
|
2.6%
|
452
|
3.5%
|
614
|
0.9%
|
162
|
|
dailytelegraph.com.au
|
2.3%
|
389
|
2.7%
|
478
|
0.4%
|
89
|
|
weather.com.au
|
2.1%
|
355
|
2.7%
|
469
|
0.6%
|
114
|
|
ninemsn Weather
|
1.8%
|
315
|
2.2%
|
390
|
0.4%
|
75
|
|
couriermail.com.au
|
1.5%
|
250
|
2.1%
|
370
|
0.6%
|
120
|
|
Weatherzone
|
1.0%
|
179
|
1.6%
|
279
|
0.6%
|
100
|
|
AdelaideNow
|
1.0%
|
169
|
1.4%
|
243
|
0.4%
|
74
|
|
PerthNow
|
0.7%
|
116
|
1.1%
|
188
|
0.4%
|
72
|
|
crikey.com.au
|
0.9%
|
163
|
1.0%
|
176
|
0.1%
|
13
|
|
thewest.com.au
|
0.7%
|
120
|
0.9%
|
165
|
0.2%
|
45
|
|
Brisbanetimes.com.au
|
0.5%
|
83
|
0.7%
|
128
|
0.2%
|
45
|
|
WA Today
|
-
|
-
|
0.5%
|
91
|
n/a
|
n/a
|
|
themercury.com.au
|
0.3%
|
59
|
0.4%
|
63
|
0.1%
|
4
|
|
TOTAL Visitors in the last 4 Weeks
- Listed News Sites
|
28.4%
|
4892
|
33.0%
|
5789
|
4.6%
|
897
|
These are the latest findings from the Roy Morgan Single Source survey, a nationwide survey of 51,899 people in July 2008 — June 2009 and 52,091 people in July 2007 — June 2008 aged 14 years and over.
Click here to purchase the latest detailed Roy Morgan profiles on visitors to prominent websites.
For more details contact:
info@roymorganonlinestore.com