Research Categories
Target Profiles
Our Target profiles provide a broad understand of the target audiences in terms of in terms of demographics, attitudes, activities and media usage.
Currency Reports
These reports are Industry based currency reports. Currency Reports can be viewed here.
Satisfaction Reports
These Satisfaction Reports provide information on customers satisfaction with companies in different industries. These reports allow clients to benchmark against competitors and track ongoing customer satisfaction.
Leading Indicator Reports
These reports provide an analysis of leading indicators in various industries.
State of the Nation Reports
The first part of the report STEPE covers trends in the following areas:
SOCIETY: Ageing Population; Rising Education Level; Rising Wealth and Debt; Australians Becoming More Progressive; Changing Leisure Activities.
TECHNOLOGY: Mobile and Internet, particularly broadband increase; MP3 Players, DVD Burners, 3G phone consideration and VoIP use / intention increasing; Media Consumption over time; Technology and Banking.
ECONOMY: Strong Australian Dollar; Unemployment; Roy Morgan Consumer Confidence; Housing Interest Rates; Exchange Rates; Share Market Continues to Grow; Total Superannuation Assets.
POLITICS: Voting Intentions.
ENVIRONMENT: Environment as an Issue has come of age; But taking action is the next step.
Each report, as well as updating trends, will throw a spotlight on a particular issue.