This Roy Morgan Research Consumer Profile contains insightful quantitative data in ready-to-copy-and-paste charts and graphs that can be an invaluable resource for your market review, strategic marketing planning, advertising brief development, management update presentation or conference address.
This profile contains data that can help you understand your audience in terms of demographics, their attitudes to various important issues, how they spend their leisure time and what media they use. Nothing makes a more critical contribution to business decision making than a clear picture of your target market.
Provides an analysis in the form of tables of AARP Bulletin reader in United States of America, by:
Demographics
- Gender and Age,
- Income,
- Occupation,
- Socio-Economic Status and Discretionary Expenditure,
Attitudes
- Health and Fitness,
- Societal Issues,
- Shopping Preferences,
- Food Preferences,
- Finance Preferences,
- Advertising and Media Preferences,
Activities
- Eating out/fast food activities,
- Leisure activities,
- General Entertainment,
- Sports watched on TV,
- Sports and activities participated in,
Segmentation
- Roy Morgan Values Segments,
Media Usage
- Major Magazines Read,
- Major Newspaper Read,
- Heavy Media Usage,
- Newspaper Usage,
- Magazines Usage,
- TV Watching,
- Radio Listening,
- Internet Usage,
- Cinema Attendance,
- Media Typology Index (Summary),
- Print Media Typology Index,
- TV Media Typology Index.