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About this Report
The report benefits travel agents, tour operators, and online only travel booking websites, by tracking their performance over time relative to their competitors in terms of brand awareness, advertising awareness, usage, consideration and loyalty. The report also shows how the Internet has changed the way Australians are booking their holiday and leisure travel, and details which travel websites Australians have visited in the last 4 weeks.
The brands in this report include AAT Kings, American Express, Best Flights, Blue Holidays (Virgin Australia), Contiki Holidays, Cosmos, Creative Holidays, Escape Travel, Expedia.com.au, Flight Centre, Gecko’s, Globus, Harvey World Travel, Insight Vacations, Intrepid Travel, Jetset, Jetstar Holidays, helloworld, Lastminute.com.au, Needitnow.com.au, Peregrine, Qantas Holidays, Quickbeds.com, STA Travel, Student Flights, Sunlover Holidays, Trafalgar, Travel.com.au, Travelscene, Travelworld, Viva! Holidays, Webjet.com.au, Wotflight.com, Wotif.com, Zuji.com.au.