About this Report
This report looks at Australian motivations and reasons for previous domestic and overseas travel, as well as travel in the future, and also examines barriers to taking an annual holiday. The report also looks at why domestic holidays are chosen over overseas locations, and vice versa. The report also breaks analysis down into various age groups: under 30, 30 to 54, and 55 and over.
Benefits of this Report
This report provides important information on the reasons why, and why don't, Australians choose to take holidays. This information gives direct insight into the barriers and motivations of holiday travel, both domestic and overseas, across a spread of ages. This information is of particular use to the travel industry as a way of better targeting marketing, sales approaches and also customer service strategies.
Additional Information
The report also gives information on the sample used in the survey (n = 150) including location of respondents, living circumstances and basic income.