Australia ID#: 09-01-07-004
This report is derived from the Holiday Tracking Survey, part of the ongoing Roy Morgan Single Source survey of over 50,000 Australians annually. The report highlights the growing importance of the 50+ year old market for the tourism industry, and for both domestic and overseas holidays, profiles 50+ year olds in terms of their destination choice, length of holiday, expenditure, holiday activities, accommodation, travel party, information sources used to assist in choosing a destination, and booking channel and method.