Roy Morgan Research - Perceptions of Short-to-Medium Haul Overseas Holiday Destinations – June 2011

Roy Morgan Research - Perceptions of Short-to-Medium Haul Overseas Holiday Destinations – June 2011 File Format:
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Australia ID#: 09-01-07-031

About this Report

This report looks at Australians' perceptions and attitudes towards a number of short-to medium haul overseas holiday destinations. It also highlights the difference in attitude between those who have and those who have not visited particular locations.

Benefits of this Report

The report provides important insights into Australian perceptions of popular overseas holiday destinations, including how people view various destinations, what people believe destinations offer in terms of activities and events, and what other positive aspects destinations are known for.

Additional Information

The overseas holiday destinations included in this report include Singapore, Thailand, Hong Kong, Malaysia, China, Japan, Middle East, New Zealand, Hawaii and India. The report also gives information on the sample used in the survey (n=158), covering information on demographics, marital status and work status.


Time Period: June -11
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