About this Report
This report looks at the perceptions and attitudes towards the tourism and events industries by professionals who work within these fields. It specifically examines current and future challenges and issues which face the industry.
Benefits of this Report
This report provides important insights into perceptions of the Australian tourism industry on current challenges and future initiatives. Issues covered in this report include top ten challenges, government assistance, destination promotion, and growth markets. The report also gives information on the sample used in the survey (n=384), covering information on which industry they work in and state composition.
Additional Information
This report complements the "Perceptions of Short-to-Medium Haul Overseas Holiday Destinations – June 2011" report and may be useful in comparing the consumer view of the tourism industry to the perceptions held by professionals working in the field.
Listen to Michele Levine, CEO Roy Morgan Research, discuss current tourism trends with Sandi Aloisi on ABC News Radio.