Australia ID#: 09-01-07-003
This report is derived from the Holiday Tracking Survey, part of the ongoing Roy Morgan Single Source survey of over 50,000 Australians annually. The report examines the behaviour and profile of Australians who holiday at Australian capital cities and where relevant highlights how this has changed over the past seven years. In particular, it looks at the preference and visitation to the various capital cities; age and socio-economic status of capital city holidaymakers; mode of transport, length of holiday; number of stopovers, holiday activities, accommodation type, travel party, information sources used to assist in choosing the capital city as a holiday destination, and booking channels and method.