About this Report
The growth in short and medium haul overseas destinations has had a large effect on Australia's tourism industry. This report investigates the factors driving this trend and where we see the trend the most.
In this report you will also see how Generation Y is affecting tourism and travel trends, where they prefer to holiday, their demographics, values, attitudes and how they spend their leisure time.
Benefits of this Report
By understanding the macro trends in the tourism industry and consumer attitudes you will be well-placed to adapt your product and marketing strategies to target the most lucrative prospects.