About this Report
Generation Y, defined as those born between 1976 and 1990 by Roy Morgan Single Source, are children of the world. Growing up in tandem with the rise of the Internet and mobile technologies and increased globalisation, this report focuses on what this means for the tourism and travel market.
You will understand the trends around why Generation Y are holidaying overseas and the attitudes that surround this. You will also see robust demographics, values and attitudes of Generation Y, how they spend their leisure time and a look at the media and purchasing channels.
Benefits of this Report
With Generation Y transitioning into fulltime work and increasing in purchasing power, this report will give you invaluable insights to tailor your tourism offer to Generation Y. You will understand their preferences and what they seek out for leisure and holiday activities.