About this Report
Take a look at Australian holiday behaviour between 2000 and 2008. Research findings include domestic and overseas holidays and a breakdown of key destinations. This report examines the link between consumer confidence; the trend in the number of holidays taken; annual leave that is due; and the propensity of different age groups to take domestic and overseas holidays.
Domestic holiday behaviour is focused upon with behaviour in mode of transport; accommodation type; information sources used to choose the domestic destination; booking channels and method; and domestic niche market trends being examined.
Benefits of this Report
Be well placed to grow your business or enter a new market by knowing the trends that are set to define the domestic tourism market in the future. With a national perspective segmented by state, you will know what trends are affecting which state and be able to focus your marketing effects for maximum effect.
Additional Information
This report is derived from the Holiday Tracking Survey, part of the ongoing Roy Morgan Single Source survey of over 50,000 Australians annually.