Roy Morgan Research collects detailed information on Australians intention to take an overnight holiday or leisure trip.
This report provides information on overall intention to take a holiday or leisure trip (next 12 months) as well as whether the next holiday/leisure trip in the next 12 months will be overseas or domestic. Information on next short holiday intention and next long holiday intention is also provided. Holiday intention is a lead indicator that can assist domestic and offshore destination marketers understand and plan for the future. This forward vision is in contrast to most tourism statistics that give a rear-view mirror on the past.