About this Report
Roy Morgan Research collects information on Australians' patronage of hotel and resort chains. This report provides information on both patronage levels as well as overall satisfaction with last stay. A comparison between chains is made for the premium, mid-level and basic categories.
Benefits of this Report
Hotels and Resorts can benchmark their performance against their peers and compare movements over time. This important brand health measure will assist marketers in surveying the competitive landscape and understanding how competitive strategies change customer satisfaction.
Additional Information
The brands in this report include Crowne Plaza, Breakfree, All Seasons, Grand Mercure, Chifley, Best Western, Hilton, Clarion, Budget, InterContinental, Holiday Inn, Comfort, Marriott, Mantra, Country Comfort, Sheraton, Novotel, Formule 1, Sofitel, Quality, Golden Chain, Westin, Quest, Ibis, Rydges, Sundowner Motor Inns and Travelodge.