About this Report
Roy Morgan Research asks Australian travellers their level of satisfaction with domestic and international airlines they have used. This quarterly report investigates airline satisfaction for domestic, international and overall airlines travelled with, as well as domestic airline satisfaction by business travellers and frequent travellers. A top line look at overall airline satisfaction by age, gender, state, and membership of a frequent flyer plan, is also offered. Respondents are questioned on their satisfaction of airlines used in the last 12 months, with the satisfaction for each rated on a 5 point scale ranging from 5 = very satisfied to 1 = very dissatisfied. Data is as per the latest 3 month and 12 month data period, with trends presented in 3 month and 12 month moving averages.
Benefits of this Report
Quarterly customer satisfaction surveys will provide your organisation with an ongoing health-check that will spot gradual underlying shifts in customer perception. Monitoring your own satisfaction levels as well as your peers will give you the advantage of responding to changes when required, and the ability to monitor the activities of leaders in the airline industry.
Additional Information
This report looks at airline customer satisfaction for the period October 2010 - September 2011.