State of the Nation Report 15 - Spotlight on Online Retail in Australia (Jun 2013)

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Australia ID#: 30-01-05-015

"Imagine if all the stores closed."

- Michele Levine, CEO, Roy Morgan Research.

The 'Focus On Online Shopping' in the latest State of The Nation Report raises the spectre of boarded-up shopfronts and barren streetscapes as more and more retailers fail to survive against online competitors. "The exponential growth in online retailing is creating profound changes in our society. But the latest data suggest, this is just the beginning", says Ms Levine.

In this fascinating edition of State of the Nation, we cast a spotlight on Online Shopping in Australia: how its growing popularity is affecting traditional 'bricks and mortar' retail, where the money is being spent, who's doing the spending and more.

It's official: after more than a decade of increasing growth, online shopping is now part of Australians' mainstream shopping behaviour. In an average three-month period, more than 50% of us will buy something over the internet.

The topics covered in this report include:
  • SOCIETY: Ageing population; Rising education level; Household size; Home ownership decreasing; Increasing population diversity; Australians becoming more progressive; Less concern with safety and security; Food and health; Changing leisure activities.
  • TECHNOLOGY: Telecommunication revolution; Rapid adoption of technological products; Internet growth changing media consumption; Shopping online; Banking online.
  • ECONOMY: Unemployment; Under-employment; Roy Morgan Consumer Confidence; Housing interest rates; Term deposit rates; Petrol prices; Exchange rates; Share market; Total Superannuation assets; Attitudes towards economy, Finance and government.
  • POLITICS: Voting intentions.
  • ENVIRONMENT: Environment an important issue; Taking action is the next step.
  • SPOTLIGHT ON ONLINE RETAIL IN AUSTRALIA: Online retail volume and composition; category growth; Incidence of purchasing; Online shopper profile; Products purchased; Roy Morgan Technology Adoption Segments.

Benefits of this Report

Access to this report will provide you with the most up-to-date understanding of the trends and issues that face Australians today. Armed with these detailed insights, businesses both large and small will be better placed to rise to the challenges created by this changing retail landscape, reach their market more effectively and ensure their continued success.

With access to these insights and trends, this report will equip you with all the necessary quantitative trend data for your market review, strategic marketing planning, advertising brief development, management update presentation or conference address.

Additional Information & Insights

The insights are drawn from Roy Morgan Single Source, an ongoing face-to-face survey of over 50,000 Australians annually. This report is updated quarterly and is presented in the format of trended charts and data tables.

Time Period: Mar-13
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