State of the Nation Report 14 - Spotlight on Small Business in Australia (Feb 2013)

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Australia ID#: 30-01-05-014

About this Report

The Roy Morgan State of the Nation Report provides a fourteen-year perspective on Australian Society based on over half a million interviews conducted between July 1997 and December 2012. Over a decade ago Roy Morgan Research, and many others, anticipated that Australians would face an increasingly complex social environment that would change both the level of demand for its products and services, and the climate of support for those products and services. In this Roy Morgan State of the Nation Report, we have measured all of the issues and explored in more detail how they have played out, in terms of Society, Technology, Economy, Politics, and Environment with a special spotlight on Small Business in Australia.


The topics covered in this report include:
  • SOCIETY: Ageing population; Rising education level; Household size; Home ownership decreasing; Increasing population diversity; Australians becoming more progressive; Less concern with safety and security; Food and health; Changing leisure activities.
  • TECHNOLOGY: Telecommunication revolution; Rapid adoption of technological products; Internet growth changing media consumption; Shopping online; Banking online.
  • ECONOMY: Unemployment; Under-employment; Roy Morgan Consumer Confidence; Housing interest rates; Term deposit rates; Petrol prices; Exchange rates; Share market; Total Superannuation assets; Attitudes towards economy, Finance and government.
  • POLITICS: Voting intentions.
  • ENVIRONMENT: Environment an important issue; Taking action is the next step.
  • SPOTLIGHT ON SMALL BUSINESS IN AUSTRALIA: Profile of Australian Small Businesses; Profile of Small Business Operators in Australia; Business Confidence and Consumer Confidence; Small Business Performance; Outlook for Small Business; Small Business Finances and the Crossover with Personal Finances for Small Business Operators; Small Business Telecommunications; Small Business and the 2013 Federal Election.

Benefits of this Report

Access to this report will provide you with the most up-to-date understanding of the trends and issues that face Australians today. This report provides accurate and relevant information on the State of the Nation in terms of Society, Technology, Economy, Politics, and Environment and a special focus on Small Business in Australia.


With access to these insights and trends, this report will equip you with all the necessary quantitative trend data for your market review, strategic marketing planning, advertising brief development, management update presentation or conference address.

Additional Information & Insights

The insights are drawn from Roy Morgan Single Source, an ongoing face-to-face survey of over 50,000 Australians annually. This report is updated quarterly and is presented in the format of trended charts and data tables.


Time Period: Dec-12
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