This report looks at the Australian automotive industry, providing vital trended information on key market metrics, delivering a cost effective tool for measurement and evaluation of marketing effectiveness, brand performance and competitor performance. It is a must for optimizing marketing effectiveness by any marketing manager, product manager or agency working in the competitive automotive industry.
The report covers overall industry health, consumer profiles and segment trends as well as brand performance within the key brand performance metrics of New Car Buying Intention, Consideration, Brand Awareness, Advertising Recall, Brand Rejection, Intended Brand Loyalty and Satisfaction.
Brands are reported individually within three distinct groups; Local Manufacturers (Toyota, Holden and Ford), Mid Volume Importers (Mazda, Mitsubishi, Honda, Nissan, Subaru, Volkswagen and Hyundai) and Luxury Brands (BMW, Mercedes Benz, Audi and Lexus).
Access to this report will ensure key decision makers operating in the Australian automotive industry are equipped with the most accurate and relevant information updated quarterly, to ensure early identification of growth opportunities, competitor movement, ROI measurement, marketing effectiveness measurement and overall brand performance alongside competitors.
This report is also an annual subscription available for $39,900 released quarterly. If you are interested in this option please email
automotive@roymorgan.comThis Report is not accessible under the Subscriptions & Packages options.