Shopping & Product Attitudes: 'I'll go out of my way in search of a bargain' - Profile

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Australia ID#: 30-01-01-610

This Roy Morgan Research Customer Profile contains insightful quantitative data in ready-to-copy-and-paste charts and graphs that can be an invaluable resource for your market review, strategic marketing planning, advertising campaign development, management report or conference address.

This profile contains research that can help you understand your audience in terms of demographics, their attitudes to various important issues, how they spend their leisure time and what media they use. Nothing makes a more critical contribution to business decision making than a clear picture of your target market.

Tables, charts and information contained in this profile include:


  • Gender and Age,
  • State,
  • Education,
  • Respondent Income,
  • Occupation,
  • Socio-Economic Status,
  • Discretionary Expenditure,
  • Life-cycle Segments and Number of Children,
  • Generations,
  • Roy Morgan Values Segments.


  • Health and Fitness,
  • Government and Social,
  • Environmental,
  • Personal,
  • Shopping and Product,
  • Food,
  • Media and Advertising,
  • Family and Home,
  • Finance and Holiday Attitudes.


  • Eating out/fast food activities,
  • Leisure activities,
  • Entertainment activities,
  • Sport watched on TV,
  • Sports and activities participated in.

Media Usage

  • Media Usage Summary,
  • Newspaper Readership,
  • Magazine Readership,
  • Weekly Commercial TV Viewing,
  • Radio Listening,
  • Internet Usage,
  • Cinema Attendance,
  • Addressed and Unaddressed Mail Readership,
  • Types of Newspaper Read,
  • Types of Magazines Read,
  • Types of TV shows Watched.

There is also extra information included in the additional insights section, reporting top line information on: Holiday, Finance, Gambling, Telecommunications and Retail Behaviours.

Product delivered within 1 working day

Delivery Information

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Credit card payments: If payment is made by credit card, you will receive a confirmation email of confirmed payment. If the product is available now you will be able to access and download the product immediately. For all other products please allow 1 working day for this to be delivered to your ‘My Account’ page.

EFT payments: If payment is made by EFT, an initial email will confirm that payment is pending and once we have received payment you will receive a notification of confirmed payment. If the product is available now you will be able to access and download the product once we have confirmation of payment. For all other products your order will be delivered to your My Account within 1 working day from the date of receipt of payment.

In both instances, an email will be sent to notify you that the products purchased have now been delivered to your account.

The products purchased can be accessed and downloaded directly from your ‘My Account’ page. To access this page, simply sign in using the account details provided when you made the purchase.

Delivery timeframes
Immediate download These products are made available in your 'My Account'. If payment is made by Credit Card, the product will be made available immediately. If payment is made by EFT, the product will be available immediately upon receipt of payment.

Delivered within 1 working day Some of our products require an order to be placed before they can become available. You should expect to receive these products within 1 working day from the date of payment confirmation.

Time Period: September 2018
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