Australia ID#: 07-01-02-001
The Roy Morgan Research Supermarket Satisfaction report provides a uniquely independent and reliable measure of customer satisfaction performance for the major Supermarket Chains in Australia. Collected continuously from an annual sample of over 20,000 Australians aged 14 or above through a self completion survey, of which around 16,000 are categorised as Main Grocery Buyers, the report monitors satisfaction data at an overall and supermarket section level. This report is produced monthly and will contain 5 year rolling trends.