About this Report
Roy Morgan Research's uniquely independent and reliable measure of supermarket customer satisfaction in Australia brings you the opinions of over 20,000 Australians aged 14+ annually.
Presented in five year rolling trends, this report breaks customer satisfaction into supermarket departments, comparing the satisfaction of bread, delicatessen, fresh fruit, fresh vegetable, meat, fresh seafood, dairy, packaged groceries and general merchandise.
Benefits of this Report
By presenting customer satisfaction in supermarket sections major supermarket chains and their suppliers will have an intimate understanding of which sections the major supermarkets are winning and losing overall satisfaction.
Additional Information
This report compares the opinions of over 20,000 Australians aged 14+ annually, of which over 16,000 are categorised as Main Grocery Buyers. The brands represented in this report are Woolworths, Coles, IGA and Aldi.