Australia ID#: 40-01-08-002
The following paper presented by the CEO of Roy Morgan Research, Michele Levine, focuses on the advertising industry and recent research findings.
This paper provides a quick snapshot of the advertising world and reviews the facts and figures of research in advertising. A range of topics are covered from trends over the years in terms of media formats used and metrics measured to the advertising issues that are facing industry and businesses.
For a good overview of the role of research in advertising you can download a free copy of this presentation by simply adding the product to your cart.