Roy Morgan Research is the industry standard in Australia for data relating to consumers’ financial behaviour and value. All major financial institutions in Australia subscribe to Roy Morgan Research’s data and it is or has been used extensively in government agencies and inquiries, by financial analysts, in company presentations and by the financial press.
Being the industry standard, Roy Morgan Research is uniquely positioned to be able to provide a regular authoritative and impartial report view of the Australian personal Financial Services market. The full report is known as the Roy Morgan Research Banking & Finance Industry Currency Report. This report monitors and tracks over the last four years the financial performance of major financial institutions at national and state levels, which enables a holistic understanding of each person’s financial needs and behaviour. The availability of such key insights and trends assists in facilitating decision making and helps companies maintain their competitive edge.
The Product Performance - Major Cards section monitors and tracks over the last four years the major institutions within the Major Cards market on key measures such as customer penetration, market share (dollars), share of customer wallet, and share of products.