About this Report
As well as having Australia's largest consumer Single Source survey of around 50,000 Australians each year Roy Morgan Research also conducts Australia's most comprehensive Business Single Source survey of approximately 30,000 interviews per year.
Looking in detail at financial make-up and financial decisions faced by Australian businesses of all sizes and industries, this Report will provide you with a true 'intersect' of both consumers and businesses - something no single survey could provide.
The following is a summary of the sections in this unique Report:
Section 1: Business Environment
Place Australian businesses in context with business demographics; confidence over time, sector and size and; outlook over the next 12 months.
Section 2: Business Finance Market
Understand the financial make-up of Australia's businesses included deposits, cards, loans, insurance, superannuation, international trade and merchant services. See how major banking groups perform with cross-penetration for businesses across deposits, loans, cards, insurance, superannuation, international trade and merchant services.
Discover the trends in major banking institutions market share, customer satisfaction (overall, MFI and product level), share and depth of switching, reputation index and satisfaction with relationship managers.
Section 3: Business Segments
A comprehensive look at financial products offered by major banking institutions. Sub-sections include Deposits, Loans, Cards, Insurance, Business Superannuation, Merchant Services and International Trade. Each sub-section includes business penetration, customer penetration, and product satisfaction.
Benefits of this Report
Discover the true business banking performance of Australia's largest and most competitive banking institutions. No other survey in Australia can provide such comprehensive insights into the business banking market. By understanding your performance, and that of your competitors, across all business sizes, sectors and products you will know where to defend your market share and where to deploy efforts to capture new share.
The Roy Morgan Business Singles Source survey conducts around 30,000 interviews every year. Of this, the finance component includes more than 13,000 interviews every year.
Banks included in this Report are: AMP, ANZ, BankWest, Bank of Queensland, Bendigo Bank, CBA, Citibank, HSBC, ING Direct, Macquarie Bank, NAB, Suncorp and Westpac.
Other institutions included are: Allianz, American Express, AON, Capital Finance, Diners Club, Elders, GE, IAG, Industry Funds Group, IOOF, Perpetual, QBE, RACV, Toyota Financial Services, WorkCover, Wesfarmers Insurance and Zurich.
This Report is not accessible under the Subscriptions & Packages options