About this Report
This Roy Morgan Automotive Leading Indicators report provides a detailed understanding of those people who are intending to buy a new vehicle in the next four years. The report is based on five years of trended car buying intention data. Within this data are graphical snapshots of how car buying intention within the next four years fluctuates with consumer confidence levels, the difference between new and used purchasing intentions, as well as car buying intention over the next one year. It also breaks down car buying intention in the next four years into vehicle type (passenger, SUV and commercial) and the various sub-categories within these. Another useful aspect of this report is a breakdown of car buying intention in the next four years into city and country regions, states, gender, household lifecycle status (young singles, mid-life families and older households), socio-economic scale and Roy Morgan value segments.
Benefits of this Report
The information contained within this report offers a detailed view of people's intentions and preferences for future car purchases. The most valuable piece of information is possibly breaking car buying intention down into smaller demographic categories. Because the report offers recent trended data it can be used to assess recent advertising strategies of particular car manufacturers, as well as designing stronger and more efficient campaigns for the future.
The results in this report are presented in easy-to-read line charts, bar graphs and tables. The car makes in this report include Ford, Holden, Toyota, Honda, Hyundai, Mazda, Mitsubishi, Nissan, Subaru, Volkswagen, Audi, BMW, Lexus and Mercedes-Benz.