Roy Morgan Research collects detailed information on Young Australians, aged 6-13 years. This report provides insight into Young Australians’ (6 - 13) attitudes, comparing what they think in June 2011 to what they thought in 2009. It delves into what kids think is cool, their top 10 attitudes, their favourite cartoon characters, superheroes and computer games. Results are based on the 12 months to June 2009 (n = 3,359) versus the 12 months to June 2011 (n = 3,283). This report encapsulated only a fraction of the richness of the data available. For the full report see ”Understanding Young Australians” available via the Online Store, or contact Roy Morgan Research for database subscription details.