Australia ID#: 24-01-06-004
It�s true that there are generally more children watching television than before but, in the main, kids are quite discerning with their media consumption and prefer programs aimed at their age group, particularly comedy. They enjoy entertaining TV commercials but recognise that some advertisers can be ’sneaky’. The majority are enthusiastic radio listeners, internet users, cinema goers and nearly half are readers of magazines. This report provides insight into Young Australians (6 - 13) media consumption. It looks at attitudes towards media, usage of newspapers, magazines, television both free to air and subscription TV, radio, internet use and cinema visitation. 12 months to December 2009 (n=2,981) in comparison to 12 months to December 2007 (n=2,248). This report encapsulated only a fraction of the richness of the data available. For the full report see ”Understanding Young Australians” available via the online store, or contact Roy Morgan Research for database subscription details.