Australia ID#: 24-01-06-007
Kids these days are an extremely influential group. They not only spend their own money but they also influence purchasing decisions across a range of household products. Roy Morgan Research has recognised and responded to the industry need for research that measures kids’ behaviour. In this Roy Morgan Research report, the focus is on the Time Spent on Activities by young Australians aged 6-13 years old as well as their magazine readership.
Concentrating on the change in behaviour from year end December 2006 to year end December 2009, the activities are analysed by age breaks of 6-9 years and 10-13 years in addition to a gender and capital city/regional area split. For the 12 months to December 2009, readership of selected Tween magazines is also provided. In addition to total readership breaks of 6-9 years and 10-13 years plus gender are included.