The Roy Morgan Online Store provides you with access to the world's largest Single Source customer database with over 5,000 Customer Profiles and Industry Reports available for your marketing and business planning.
Nothing will bring you closer to the customer than an in-depth understanding of their demographics, interests, activities, attitudes and media usage. All these insights and more are available in our detailed Target Audience Profiles.
We have a large range of reports such as industry based reports, satisfaction reports, leading indicators reports and market overviews across a range of industries including Automotive, Finance and Media, Retail, Technology and Tourism.
The Reactor (the original Worm) is an effective, proven methodology for measuring emotive (virtually unconscious) reactions to ads and concepts, element by element, second by second.
Roy Morgan Research has 70 years experience in collecting objective, independent information on consumers. Our Customer Satisfaction ratings are collected from Roy Morgan’s Single Source survey of approximately 50,000 Australians annually – the world’s largest ongoing single source survey.