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Automotive Currency Report - December 2011

This report looks at the Australian automotive industry, providing vital trended information on key market metrics, delivering a cost effective tool for measurement and evaluation of marketing effectiveness, brand performance and competitor performance. The report covers overall industry health, consumer profiles and segment trends as well as brand performance within the key brand performance metrics of New Car Buying Intention, Consideration, Brand Awareness, Advertising Recall, Brand Rejection, Intended Brand Loyalty and Satisfaction. This Report is not accessible under the Subscriptions & Packages options.
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Roy Morgan

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